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Target announced on Dec. 19 that some 40 million credit and debit card accounts had been affected by a data breach that happened between Nov. 27 and Dec. 15 just as the holiday shopping season Vans Golden Coast Era was getting into gear. As part of that announcement, the company said customers' names, credit and debit card numbers, card expiration dates, debit card PINs and the embedded code on the magnetic strip on the back of cards had been stolen.

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"I know that it is frustrating for our guests to learn that this information was taken and we are truly sorry they are having to endure this," said Gregg Steinhafel, Target chairman, president and CEO, in a statement.

Molly Snyder, a Target spokesman, told The Associated Press that she didn't have new details Mbt Shoes Uk Store Locator

The revelations mean more than 70 million people may have had their data stolen. And when the company releases a final tally, the theft could become the largest data breach on record for a retailer, surpassing an incident uncovered in 2007 that saw more than 90 million records pilfered from TJX Cos. Inc.

Target breach fallout likely to affect sales in 2014

The company disclosed on Friday that the massive data theft was significantly more extensive and affected millions more shoppers than the company reported in December. As a result of the breach, millions of Target customers have become vulnerable to identity theft, experts say.

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The nation's second largest discounter said hackers stole personal information including names, phone numbers as well as email and mailing addresses from as many as 70 million customers as part of a data breach it discovered last month.

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"Target is in a critical situation with consumers because its credibility and brand loyalty are being questioned," said David E. Johnson, CEO of Strategic Vision, LLC, which specializes in crisis communications. "Right now, investors think Target can weather the storm. But the longer it gets worse, the worse it is for Target."

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Colleen McCarthy, 26, of Cleveland, Ohio, is among those who are avoiding Target. McCarthy used her Chase debit card at a local Target on the Friday after Thanksgiving and received a notice from Chase a few days after news of the breach first broke. The letter identified her as a potential victim of the Target breach but said, "don't worry." At the time, she was only somewhat concerned.

Meanwhile, the Attorney General from New York announced that it is participating in an investigation into the security breach. Attorney General Eric T. Schneiderman called the latest news "deeply troubling."

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Target cautioned that its fourth quarter financials may include charges related to the data breach. The chain said the costs tied to the breach may have a material adverse effect on its quarterly results as well as future periods.

Target investors have been largely unmoved by the company's disclosures. Target's stock, while volatile, has traded at about $63 since news of the breach leaked on Dec. 18. It slipped just 72 cents, or more than 1 percent, to $62.62 in trading Friday.

Some overlap exists between the two data sets, the company said.

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to share about how the data breach was Vans Sk8 Hi

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This figure is a closely watched indicator of a retailer's health.

According to new information gleaned from its investigation with the Secret Service and the Department of Justice, Target said Friday that criminals also took non credit card related data for some 70 million shoppers who could have made purchases at Target stores outside the late Nov. to mid Dec. timeframe.

Target tried to woo scared shoppers back to stores on the last weekend before Christmas with a 10 percent discount on nearly everything in its stores. Target is also offering a year of free credit monitoring and identity theft protection to customers that shopped at its stores.

The latest developments come as Target said that just this Mbt Shoes Edmonton

But with the latest news, some analysts believe the breach could be a financial drag on the company for several more quarters.

week it was starting to see sales recover from the crisis. The company, however, cut its earnings outlook for the quarter that covers the crucial holiday season and warned that sales would be down for the period.

conducted. stores was compromised.

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"This is going to linger like a black cloud over the company's financials for the first half of the year," said Brian S. Sozzi, CEO chief equities strategist at Belus Capital Advisors.

Still, some experts believe the company should do more.

The Minneapolis company also said that it now foresees fourth quarter sales at stores open at least a year will be down about 2.5 percent. It previously predicted those sales would be about flat.

But Monday night McCarthy received a call from Chase, alerting her that someone tried to use her debit account twice in Michigan. The thief cleared $150, which caused her rent check to bounce. Chase restored the money to her account. "This has been a nightmare," she said. "My rent check bounced. My debit card had to be canceled. And who's to say what other people have access to my information?"

But some observers believe the stock could get battered if consumers stay away from Target stores. Several Wall Street analysts downgraded their earnings forecasts for the retailer on Friday.

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Clearly, Target shoppers were scared off during the holiday season, when stores can make roughly 20 percent to 40 percent of their annual revenue.

Johnson says Target needs to rebuild shoppers' trust. He believes Target needs to air TV commercials assuring them that it's safe to shop in its stores. It also should offer more incentives like deeper discounts to woo consumers, Johnson said.

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