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"I think it's great," he told WINK News. "It gets people to donate. And if they don't, they have fun doing it."

"Polar Plunges" have long been popular in northern states during winter months. Floridians have found the challenges to be an opportunity to cool off, if only for a Vans Olive moment.

Fort Myers firefighter Jeff Linn took the plunge on Monday, after he was called out by fellow firefighters on Facebook over the weekend.

SWFL takes the plunge in cold water challenges

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Vans Olive

Experts warn those choosing to plunge into ice water to be careful. As Mbt Shoes 2017

in social media right now is also one of the coldest, and it's sweeping through Southwest Florida. Facebook is filled with so called "Cold Water Challenges," in which friends challenge each other to donate to charity.

a plunge into an ice bath.

Once a challenge is issued, the recipient has a choice: make the donation usually under $25 or take Mbt Shoes Au

The social media fad is especially popular among firefighters, police, and first responders. A quick search of Facebook and YouTube showed several recent examples, ranging from Pine Island to LaBelle, and Charlotte County to Collier County. Even WINK News reporters Haley Hinds, Jenny Jones, and Megan Contreras have taken the plunge after being challenged by friends and viewers.

But firefighter Keith Cortner isn't so sure. He opted to cut a check after he was challenged.

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Vans Olive

Vans Olive

the stunt sweeps across the nation, there have been reports of broken bones, blown knees, and other injuries related to slips and falls. Donors are also encouraged to make sure the charity they are giving to is legitimate.

"I'm not a cold water person," Cortner joked. "I'll pay the the $25 to charity."

FORT MYERS, Fla. The hottest trend Mbt Shoes Melbourne

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Vans Olive

Vans Olive

That's where it gets interesting. If the challenged takes the plunge, the challenger agrees to make a donation on the other person's behalf. Either way, the charity wins.

WINK News watched as Linn dumped several buckets of ice into a clean garbage can filled with water, then jumped in feet first from a ladder. He didn't stay there long.

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